Article Index

Image Our event coverage of AMD's Australian market launch event for Athlon 64, Athlon 64-FX and Athlon 64 Mobile processors and platforms.

Introduction - Launch Event Report

Traditionally Hardware and software manufacturers/vendors have relied on support of customers and partners to ensure their success and longevity. The Internet is now such a core part of modern life that virtual communities can make or break a company.

For AMD, the former applies. Having already launched and brought the Opteron, their workstation/server 64 bit X86-64 CPU to market and retail channels earlier in the year, Q3 2003 saw the Australian launch and availability of AMD's consumer parts for the desktop space: the AMD Athlon 64 and, Athlon 64-FX, as well as mobile Athlon 64 part for the notebook space.

For the Australian launch at Sydney's Star City Casino, AMD decided to directly involve the virtual communities that would be excited by their new CPUs and to theses influential demographics experience AMD's new technologies first hand, and as such this public event was publicised in gaming and digital imaging/content creation publications. One enticement for gamers to attend this event was a chance to preview the PC version of Microsoft/Bungie's X-Box favourite, HALO.

Lets begin the journey to 64bit shall we:

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2017-05-21 | AMD RYZEN - Australian launch and Q&A Session | BIOS Update Detailed


2016-11-21 | Motorola Mobility VP Engineering Interview | Moto Z and Moto Mods Developer Kit for Makers & Modders


2016-11-30 | EPSON Tech Interview | 2016 Business and Professional Projectors


2016-11-30 | EPSON Tech Interview | 2016 Home Theatre Projectors 6000, 8000 & 9000 Series


2016-11-22 | EPSON HDR Home Theatre Projector Demo | EPSON TW9300W


2016-11-21 | HDR video Demo - AMD Radeon 'Polaris' RX480 with LG OLED TV


2016-11-30 | Intel Game Chamber 2016 Tour and Interviews | VR, Games, PC Mods, Overclocking and FUN


2016-11-30 | Intel Core i7-6950X Broadwell-E @ 5.62 GHz Live Overclock | Intel Game Chamber 2016


2016-08-29 | LG puts OLED in all the things - Integrate/CEDIA AUS 2016 Booth Tour


2016-08-12 | What is Software Defined Networking with Doug Murray, CEO Big Switch Networks.


2016-06-17 | NVIDIA DGX-1 launches in Australia - NVIDIA ANZ Interviewed


2016-05-01 | Build a kickass Dolby ATMOS Home Theatre - The Pros show us how


2016-04-01 | The Panasonic Toughbook CF-20 Story


2016-03-23 | Seagate 8TB Family, 10TB Helium & Mobile HDD 2016 Hard Disk Update


2016-03-21 | Panasonic Toughbook 20 : Fully Rugged detachable Laptop launch - Water, Drop & Weight Tested


2016-03-23 | ASUS ROG Gaming House Tour - Sydney, Australia


2016-03-01 | ASUS ROG GX700 Liquid Cooled Notebook Preview & Interview


2016-03-23 | League of Legends Legacy eSports Team Interview


2015-12-09 | Microsoft Store SYDNEY - Grand Opening Press Conference


2015-11-11 | HP 6th Gen Core Intel Skylake PC & Jet Intelligence Printing Launch - Melbourne Experience Centre


2015-11-11 | HP Experience Centre Melbourne Tour -Part 2


2015-11-11 | HP Experience Centre Melbourne Tour -Part 1


2015-08-28 | Parrot Interviewed - Flower Power Wireless Plant Monitor


2015-08-28 | Parrot Interviewed - ZiK 2.0 Headphones


2015-08-28 | Parrot Interviewed - AR. Drone, MiniDrones, Bebop Drone


2015-08-23 | MOTO G 3rd Gen IPX7 Water Proofing Demo & Moto X Style/Play/G Q&A


2015-08-21 | Motorola Mobility Interviewed - 3rd Gen Moto G, Moto X Play, Moto X Style


2015-08-20 | NVIDIA GEFORCE GTX 950 Launch Ep.1 | Gamestream Co-Op - A New way to share games


2015-08-20 | NVIDIA GEFORCE GTX 950 Launch Ep.2 | MOBA/DOTA 2 Latency and Smoothness


2015-08-08 | Intel SKYLAKE i5-6600K LN2 overclock at 6.33 GHz with ASUS Z170 ROG Hero


2015-08-07 | Intel Skylake i7-6700K @ 4.8 GHz & DDR4 @ 3.5GHz on ASUS Z170 Deluxe Overclocking Guide


2015-08-05 | ASUS Z170 Deluxe Motherboard for Intel Skylake 6th Gen Core CPU Overview


2015-08-05 | Review - ASUS Installation Tool for Intel SKYLAKE 6th Gen Core CPU


2015-08-02 | HP Pavilion and Envy 2015 Consumer Notebook First Look


2015-07-25 | HP Envy Phoenix 2015 Overclockable Gaming Tower First Look


2015-07-22 | Ashes Of The Singularity - DirectX 12 Hands-On Demo with AMD FURY X


2015-07-14 | Media Q&A with AMD and Richard Huddy - AMD Fury X ‘Fiji’ Graphics comes to Australia


2015-07-14 | MSI Interview - AMD Radeon R9 300 Gaming, Armour and Lightning GPUs


2015-07-14 | AMD's Richard Huddy Interviewed - AMD Radeon Fury X ‘Fiji’ Graphics comes to Australia


2015-07-14 | ASUS Interview - AMD Radeon R9 300 STRIX, Auto Extreme Technology and ROG MATRIX cards


2015-07-14 | Simplivity Omnicube Server Accelerator - Hyperconvergence Live Demo and Technical Interview


2015-07-14 | Simplivity Interviewed - What is Hyperconvergence & the Omnicube Server Accelerator


2015-06-21 | Media Q&A - NVIDIA GeForce GTX 980 Ti, Mobile G-SYNC & Gameworks VR Launch


2015-06-21 | Mobile G-SYNC explained - NVIDIA Mobile G-SYNC & Gameworks VR Launch


2015-06-21 | Gameworks VR explained - NVIDIA Mobile G-SYNC & Gameworks VR Launch


2015-06-21 | DirectX 12 Explained - NVIDIA Mobile G-SYNC & Gameworks VR Launch


2015-06-05 | NVIDIA Mobile G-SYNC & Gameworks VR - First Look, Q&A and Demos


2015-04-09 | HP Zvr 3D Virtual Reality zSpace Monitor First Look and Hands-On Demos


2015-04-09 | HP 2015 Zbook Workstation Ultrabooks and Displays First Look


2015-03-30 | EPIC Unreal Engine 4 Kite Demo on NVIDIA GEFORCE GTX TITAN X